For every brand we find the optimal path — from our own retail network to nationwide distribution — backed by in-house expertise in import, cosmetic regulation and digital marketing.
From import and cosmetic regulation to marketing, retail and distribution, we run the full chain — and choose the model that fits each brand.
We're a Uruguayan group that develops international beauty brands, finding the most effective way to grow each one in the local market.
We've proven it two ways. For USHAS we built a dedicated retail network — 5 stores today, 8 by year-end. For Natura Sibérica we drove nationwide distribution — over 40 points of sale across 9 departments. When a brand needs its own stores we open them — under its name or multi-brand; when it needs reach, we distribute. The model always follows the brand.
Behind every launch: in-house customs and import, cosmetic registration and regulatory compliance, and a strong digital-marketing engine on Instagram and TikTok. Next, we're looking beyond Uruguay — toward Argentina and Paraguay.
In-house customs and import management, with no middlemen driving up the price.
We handle cosmetic registration and regulatory compliance so every product reaches the market cleanly.
Constant content on Instagram and TikTok, strong organic reach and viral posts that accelerate each brand.
Own stores when a brand needs them — single- or multi-brand — plus pharmacies, wholesale and e-commerce for reach.
Active portfolio with real data for each brand: stores, coverage and in-store material.
The brand we built from scratch. In four years we took it from almost no presence to one of the fastest-growing makeup brands in Uruguay, with five own stores, a nationwide distribution network and ~25,000 sales transactions per month.
Natura Sibérica is the first Russian brand of high-quality organic cosmetics. It harnesses the antioxidant power of wild Siberian herbs — hand-picked in the only region of Russia untouched for centuries — to care for skin and hair. Certified to Europe's strictest eco-standards and sold worldwide, in Uruguay we distribute it to pharmacies and stores nationwide.
We work with international factories and brands looking for a serious operator in Uruguay and the region. Let's talk.
